Splüsh is unique in its tireless devotion to representing and reflecting the fluctuating needs of its consumer base. Inclusivity and accountability are the founding elements of the brand driving its escalating commitment to ethical design and production. In a chat with Pure Nowhere, sisters-turned-business-partners Alice and Julia Thomas talk about their message, community, and ethical creation.

In a highly stylised contemporary culture, the necessity for creative people to be themselves is imperative. Whether that be with regard to fashion or an approach to the way a piece is created, what must be maintained is a sense of individuality. In an interview with Scott Cruft, Pure Nowhere hears insight into his mentality for creativity and the importance of creation for creation’s sake.

“This is the work I do because I simply can’t do anything else. I am an artist to my core. This is what I dream about, this is what I am meant to do — create community, space, love, and opportunity through my art form.”

All the time we spend within our own mind, dreaming and planning, is time spent alone. This meditation is essential to our being. Focus on the day to day, don’t be pressured to create in a period of mourning, be wary of loud voices, and maintain a friendly relationship with your pesky memories. Stay inside, if you can. Watch more movies.

“Maybe I want to leave in search of definition — if I find somewhere that defines itself explicitly, where natives can always describe their homes in interesting, pretty ways, I will be able to define myself too.”